For the first time, an ayurvedic drug, Liv-52, has become the top selling drug in the country in value terms. Himalaya Healthcare’s flagship liver tonic has registered the highest sales by value, toppling traditional chemical-based best-sellers of domestic and global pharma majors, if one goes by figures available for July 2007.
According to research firm ORG IMS’ sales figures for July 2007, Liv-52 outsmarted traditional market leaders such as Pfizer’s Corex, Nicholas Piramal’s Phensedyl and last month’s best-seller Novartis’ pain-killer drug Voveran to emerge as the topper. Ayurveda-based drugs are nowhere in the top pharma sales index, and Liv-52 is the lone representation in the country’s Top 30 drugs list.
Read the full article at source: The Economic Times
Sharmaji is deeply involved with Ayurveda since 15 years. His interest and passion led him to launch AyurvedNews.com and AyurShop.in about a decade ago. Most of the Ayurveda news and articles on this site are approved or published by him.