Ayurveda Liv-52 of Himalaya, India's top selling drug

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For the first time, an ayurvedic drug, Liv-52, has become the top selling drug in the country in value terms. Himalaya Healthcare’s flagship liver tonic has registered the highest sales by value, toppling traditional chemical-based best-sellers of domestic and global pharma majors, if one goes by figures available for July 2007.

According to research firm ORG IMS’ sales figures for July 2007, Liv-52 outsmarted traditional market leaders such as Pfizer’s Corex, Nicholas Piramal’s Phensedyl and last month’s best-seller Novartis’ pain-killer drug Voveran to emerge as the topper. Ayurveda-based drugs are nowhere in the top pharma sales index, and Liv-52 is the lone representation in the country’s Top 30 drugs list.

Read the full article at source: The Economic Times

Sharmaji is deeply involved with Ayurveda since 15 years. His interest and passion led him to launch AyurvedNews.com and AyurShop.in about a decade ago. Most of the Ayurveda news and articles on this site are approved or published by him.

Sharmaji

Sharmaji is deeply involved with Ayurveda since 15 years. His interest and passion led him to launch AyurvedNews.com and AyurShop.in about a decade ago. Most of the Ayurveda news and articles on this site are approved or published by him.

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