Ayurveda major Dhathri has chalked out a strategy to make ayurveda affordable for the masses and take it to the rural populace. Company officials said the initiative, titled Dhathri Gramodayam, was targeted at ensuring health and economic empowerment of the rural population across Kerala.
As part of the programme, the company plans to open Dhathri Ayurveda Vaidyasalas at 100 rural destinations.
Dhathri managing director S Sajikumar said the plan was to hold 100 free medical camps by the end of the year, covering all general diseases like diabetes,hypertension, arthritis, psoriasis and gynecological disorders, among others.
He said the objective was to address local health problems at concessional rates, and that patients would be referred to the Dhathri Ayurveda Vaidyasala or Dhathri’s Specialty Medical Centres, based on the diagnosis.
Under the Gramodayam programme, Dhathri will also encourage the cultivation of herbal and medicinal plants in home-based farms and gardens across rural areas, which will open up niche career opportunities in ayurveda for rural youth, officials said.
Sajikumar said the programme was also expected to revive the prospects of ayurveda in a big way.