Dabur Expands Skin Care Portfolio with launch of Fem Diamond Crème Bleach

Strengthening its presence in the Skin Care market, Dabur India Ltd introduces premium Fem Diamond Crème Bleach. The specially formulated diamond crème bleach is packed with real Diamond Dust to give your skin long-lasting sparkling white shine.

The dermatologically tested Fem Diamond Crème Bleach comes with pre-bleach and post-bleach cream add-ons that help optimize skin rejuvenation and nourishment for a pleasant bleaching experience and long lasting sparkling white shine

Fem Diamond Crème Bleach is available in two SKUs: single-use pack for Rs 40 and triple-use pack for Rs 80. The new Fem Diamond Crème bleach is a result of thorough consumer and dermatological tests, backed with strong R&D support. Apart from giving instant and long lasting glow and fairness by reducing the melanin level considerably, facial bleaching also helps clean clogged pores thereby helping the skin breathe, reduce pigmentation and remove dead cells. This makes bleaching not just a special occasion use skin care product, but a regular part of one’s healthy skin care regime. Once or twice a month use of facial bleach is ideal to maintain a lively and glowing face,

About Fem

Fem is one of the five Master Brands of Dabur India Ltd with a range of products for the Skin Care and Salon category. Fem is also the country’s Most Trusted Facial Bleach brand. The Fem range today has five different facial bleach products to cater to the varying skin types of Indian consumers: Fem Fairness Naturals Saffron Crème Bleach for fair complexion, Fem Fairness Naturals Pearl for wheatish to dark complexion, Fem Fairness Naturals Gold Bleach for special occasions to provide a long-lasting Golden glow, Fem Turmeric Herbal Bleach for all skin types and the latest addition Fem Diamond Crème Bleach for sparkling white shine.

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