Ayurveda and Tourism Industry gearing up for the Monsoon

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KOCHI: Gearing up for the South West Monsoon, which is not far away, Ayurveda and Tourism industry in Kerala are all set to woo tourists with rejuvenation packages and never before offers to beat the lean rainy season.
Monsoon is an apt time to undertake rejuvenation therapies. Synchronised massage, ‘Pizhichil, Shirodara, Njavrakizy, Nasayam’ etc all form part of the Rejuvenation package.’Pancha Karma’ therapies are also undertaken as per the demands of the visitors.
The packages range from a day to 14 days costing between Rs 600 to Rs 14,000. The patients are also given ‘Kazhikada Kanji’ (a medicated rice porridge) for body rejuvenation, says Dr D R Sadath of Kerala Ayurveda (KA).
During last monsoon season at least 50 foreign tourists, mainly from US, UK and France undertook treatments at Kerala Ayurveda Ltd (KAL) and there could be a 100 per cent increase this year, says P P Vipin, Regional Manager (Marketing) KA.
Some of them wanted to experience rejuvenation treatment during monsoon, while few others had come for treatment for skin related problems and back aches. After undertaking treatments, most got up to 90 per cent relief, he claimed.
Kerala Tourism Development Corporation (KTDC) has announced its Monsoon package called “see and experience” rains under which three schemes, ranging from five to eight days, have been designed catering prime locations like Bolgatty in Kochi, Tea County in Munnar, Aaranyanivas in Thekkady, Kumarakom Waterscapes and Kovalam Samudra.
House-boating in the picturesque Alappuzha backwaters is also part of the package. Besides, boarding and lodging at affordable rates, additional linkages like spa treatement and taxi services are also being provided.
The Taj Group of Hotels is offering a third night free offer on rooms for those staying in their property for two nights, according to Thomas Roulin, Director (Sales) Taj Hotels Kerala.

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