Fashion, glamour and beauty have a symbolic relationship and cannot be separated, as both grow together at an increasing speed and with greater awareness these days. As the complexities of modern living leave us little time for personal grooming, more and more men and women are turning increasingly to professionals for treatments that enhance and maintain looks. Also, as a larger number of women begin to work, the need to appear well-groomed and attractive has assumed greater importance. This has turned beauty care or cosmetology into an Rs.1, 200 crore industry. But do we realize how these cosmetics harm our skin. They only leave us with a beautiful skin outside with lots of side effects for future.
If a thing of beauty is a joy forever, people who use cosmetics are going to experience this joy like no one else. As King of Natural products Ayur, lunched its new range of natural color cosmetics, under the brand name “WOMSEE”. Ayur herbal brand has more than 55 variants available in the market. Keeping in mind, the needs of consumers’ WOMSEE’S products are made with extracts of pure herbs without using any harmful chemicals. The main purpose of these natural cosmetic products is to give and to enhance the natural and external beauty of a female. Masses prefer to try different colors and shades in life to make the life more colorful and lively.
According to Mr. Dilvinder Singh Narang, Managing Director, Ayur Herbal Cosmetics, said that “Today, awareness of beauty products, treatments and grooming is at an all time high, that’s why we introduced our new brand “WOMSEE”, a range of natural colour cosmetics to the consumers. Cosmetic Industry in India is booming and considering the fact our products are mainly targeted to the premium segment of the stratum”.
From the ancient times herbs are friends of man and the human body. Natural remedies, natural skin care, natural beauty products are not frowned upon, as they are safe, and have negligible side effects. This gift from nature is highly potent and is used to treat skin and hair problems. Natural beauty products have their origin in the ancient system of medicine called Ayurveda. And ‘Ayur’ has been a pioneer name the making of natural beauty products.
Who doesn’t want to look beautiful? With so many young Indian girls hitting the top spot on the beauty charts, looking beautiful is just not the concern of a privileged few but has become one of the fastest growing sectors in the country. The art of looking good is turning out to be a big business as the race for looking better and different continues. Ayur helps beauty to come in a natural way with its new range ‘WOMSEE’.
Easily available especially in India, which is home to many herbs, many people are switching over to these safer and equally effective alternatives. A time may come when the herbal market dominates the beauty market and a complete switchover is affected. According to the CII the ayurvedic herbal care products market comprising skin care, toiletries, hair care and body care was estimated to be worth around Rs 2,500 crore and the herbal cosmetics market was valued at Rs 450 crore.
Ayur was born with the sole objective of providing consumers the 100% natural yet powerful alternatives to mass produced, synthetic chemical cosmetics. Fortunately, nature has provided India with an abundance of plants, roots, flowers & herbs rich in vitamins, enzymes, proteins, minerals & other biologically active compounds that have been used in the care of the body, skin & hair for centuries.
About Ayur Herbal Cosmetic:
Ayur began in 1984 and decided to enter the herbal hair-care market by rooting their products. Today, the company boasts of over 55 variants of hair, face and skin care products under the Rs.3000 crore herbal cosmetic industries. Detailed studies of patent formulations and sought out rare herbs and roots from remote areas have been carried in order to create a wide range of herbal beauty products that work, in both India and abroad. Moreover, all products are safe, totally reliable and don’t even threaten to burn a hole in the consumer’s pockets.
With a network of 2000 distributions nationwide, which cater to lacks of retail outlets throughout the country, Ayur has become a household name today. Besides the constant commitment to quality, it is their strong distribution network that has made Ayur such a sought after brand today. Ayur has achieved a phenomenal success of late. With their turnover touching Rs.150 crore mark and plans to cross Rs.200 crore mark in this financial year.
Ayur is targeted in upper and middle class segment. Today the brand enjoys a high volume of sales in the domestic herbal beauty care market, as well as in foreign markets such as the USA and U.K.
Sharmaji is deeply involved with Ayurveda since 15 years. His interest and passion led him to launch AyurvedNews.com and AyurShop.in about a decade ago. Most of the Ayurveda news and articles on this site are approved or published by him.