Dabur eyes rural areas for baby care market

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AyurvedNews.Com, April 1, 2008: Dabur India is relying on the country`s rural and semi-urban areas for growth in the baby care segment, reports Business Standard.

The rural and semi-urban areas accounts for nearly 60% of the company`s sales in the segment and continues to grow at a much rapid pace than urban India. Dabur has three products in its portfolio, including the flagship Dabur Lal Tel, which has an overall market share of over 25%.

The company is especially looking at the digestives and massage categories in the baby care segment for growth, since it has a market pie of over 23%. The baby care market, which is estimated at Rs 15 billion comprising both branded and unbranded segments, is growing at almost 17% annually.

Sharmaji is deeply involved with Ayurveda since 15 years. His interest and passion led him to launch AyurvedNews.com and AyurShop.in about a decade ago. Most of the Ayurveda news and articles on this site are approved or published by him.

Sharmaji

Sharmaji is deeply involved with Ayurveda since 15 years. His interest and passion led him to launch AyurvedNews.com and AyurShop.in about a decade ago. Most of the Ayurveda news and articles on this site are approved or published by him.

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