Dabur India, today announced the national roll-out of ChyawanPrakash, a sugar-free variant of Chyawanprash. The variant is targeted at the calorie-conscious consumers.
The company adds to address the need of the consumer in times of obesity warnings and cholesterol alerts, Dabur has developed the sugar-free ChyawanPrakash. ChyawanPrakash has all the goodness of Chyawanprash, and appeals to the health-conscious consumers and is safe for diabetics.
“ChyawanPrakash is a concoction of over 40 natural ingredients that protects from day to day ailments like cold & cough, helps provide strength & stamina and helps in healthy ageing,” a company release said.
Bollywood actor Amitabh Bachchan will endorse the product by a TVC that communicates how the goodness of Ayurveda and Androoni Shakti comes Sugar Free.
Recent increase in obesity cases and cholesterol consciousness is driving a lot of Ayurveda companies to launch such products. There are very few reputed players in the market with such a product.