Announcing the launch, Mr. Sanjay Singal, Head of Marketing – Skin Care, Dabur India Ltd. said, “Within a year of its introduction, Dabur Uveda has carved a niche for itself in the Indian skincare market with its expertise in Aurvedic skin care. Dabur Uveda Range of products is a unique combination of Ayurveda & science that offers products in a modern format for modern women. This interactive website aims at providing consumers detailed information about the Dabur Uveda range of products which work from within on various skin issues & prevent their reoccurrence.”
The consumers can purchase any of the Dabur Uveda range of products online and make payments using their debit or credit cards or even through net banking. Payment on delivery option is also available. Online gift vouchers is another option on the portal which allows people to gift their range of products to near and dear ones. The portal also helps the user locate the exclusive stores where Dabur Uveda range of products is sold by experienced beauty advisors. In addition there is an expert speak section where eminent professional expert Ms Bharti Taneja shares her insight on skincare. The portal also conveys to the consumer the proven results of efficacy of the products and details on igredients.
“This is the first online shopping portal from Dabur or by any Indian FMCG company. We intend to give our consumers an all-new experience of shopping that’s convenient and faster. Now, a lady sitting at her home anywhere in the country can know about Dabur Uveda range of products and purchase them any time without paying anything extra for the shipment. There is also an option of gifting your loved ones any of the Dabur Uveda range of products at the click of a mouse,” added Mr. Singal. The brand has also become active in Facebook and Twitter and the online sales portal is integrated with these, providing consumers a complete digital experience of knowing and buying Dabur Uveda range of products.