Dabur eyes rural areas for baby care market
AyurvedNews.Com, April 1, 2008: Dabur India is relying on the country`s rural and semi-urban areas for growth in the baby care segment, reports Business Standard.
The rural and semi-urban areas accounts for nearly 60% of the company`s sales in the segment and continues to grow at a much rapid pace than urban India. Dabur has three products in its portfolio, including the flagship Dabur Lal Tel, which has an overall market share of over 25%.
The company is especially looking at the digestives and massage categories in the baby care segment for growth, since it has a market pie of over 23%. The baby care market, which is estimated at Rs 15 billion comprising both branded and unbranded segments, is growing at almost 17% annually.
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