newu Opens First Retail Outlet In Delhi
New Delhi, March 13th, 2008: H&B Stores Ltd announced today the opening of its first beauty, health and wellness retail store in India, in the bustling Rajouri Garden, Delhi. This flagship store is an exciting and unique retail format for the India market offering customers a large choice of leading international and national beauty and health brands. Our core categories are complimented with pharmacy, personal care, baby care, fashion accessories and male grooming.
Presented over 4,500 sq ft, this four-story store is a one-stop destination for all your beauty, health and wellness needs, merchandising over 13,000 SKUs the largest-ever range offered by a health and beauty start-up retailer in India. In addition, ‘newu’ stores will introduce exclusively to the Indian market several leading international cosmetics and personal care brands.
Speaking at the launch, Chief Executive Officer Mr. Peter Baker said, “I am happy to announce the opening of the first ‘newu’ store in India. This store, opening its doors to the people of Delhi, will offer easy access to the latest and the best products from the world of Beauty, Health and Wellness. Beyond offering customers the widest product selection, ‘newu’ will provide them a superior, never-before shopping experience – simply new standards of customer focus and service.”
The ‘newu’ brand image presents a new dimension to lifestyle branded retail in India, designed by Pikefell, our UK-based brand agency. The ‘newu’ brand combines a modern global attitude with cultural relevance. The store’s ‘tone and manner’ has been created to provide customers with a ‘total shopping experience’; an organized and modern interior offering a relaxed, soothing ambiance for customers to discover a new world of beauty, health and wellness, in their own time.
Investment in new technology – All ‘newu’ stores will operate the first end-to-end (warehouse to point of sales) SAP stock management system, marking the first time a SAP fully integrated electronic management system has been implemented in India. The customer advantage; improved stock replenishment, better-value special promotions and stores that not only cater for national, but local needs. Our technology partners, global market leaders Accénture, have implemented this bespoke software for ‘newu’ retail operations.
The stores are presenting the latest in branded color cosmetics, fragrances, skin and face care, in addition to baby & family care, fashion accessories and jewelery, offering customers exceptional quality and competitive prices.
The company is planning to rapidly expand its presence in the organized retail market throughout India. “We shall continue to action a progressive expansion strategy with a presence in both high streets and quality malls, to attract our desired target audience. In the coming months, in addition to further stores in Delhi/ NCR, we will open stores in Hyderabad, Bangalore, Chandigarh and Ludhiana and growing the ‘newu’ presence to about 30 stores by the end of the 2008-09 fiscal,” said Mr. Peter Baker.
About H&B Stores Ltd.
H&B Stores is a wholly-owned subsidiary of Dabur India ltd and will operate a pan-India chain of Beauty, Health & Wellness retail outlets under the brand name ‘newu’. The stores will offer a range of health, beauty and consumer products, under one roof.
Sharmaji is deeply involved with Ayurveda since 15 years. His interest and passion led him to launch AyurvedNews.com and AyurShop.in about a decade ago. Most of the Ayurveda news and articles on this site are approved or published by him.
