BLAINE, Minn.: – Aveda(TM), the maker of plant-derived hair care, skin care, makeup and lifestyle products and a global leader in corporate environmental sustainability for 30 years, is the proud recipient of PETA’s (People for the Ethical Treatment of Animals) prestigious 2008 PETA Progress (Proggy) Awards for “Best Cruelty-Free Spa Products.” In its sixth year, PETA’s Proggy awards recognize animal-friendly achievements in seven categories, including: clothing and accessories, companion animals, entertainment, food, personal care products, science and other. PETA’s panel of judges selected winners based on innovation, creativity, passion and the desire to make a difference.
Aveda was first awarded a Proggy in 2004 for its “Best Cruelty-Free Personal Care Products.” This year, the Company takes the 2008 Proggy for its high-performance, cruelty-free spa products and professional treatments. PETA evaluated Aveda’s 2008 spa launches, including Green Science skin care — a line of powerful, plant-infused formulas and a high-touch professional facial treatment clinically proven to address the signs of aging. Based on the ancient science of Ayurveda, Aveda’s award-winning spa products and services combine cutting-edge technology with high performing botanically-derived ingredients. In keeping with its commitment to the safety and well-being of animals, Aveda products are “people tested,” as indicated on all packaging.
“Aveda is an industry leader in both quality botanically-derived products and social responsibility; every Aveda guest receives the highest level of service in the Company’s spas, salons and stores,” says Tracy Reiman, vice president, PETA. “By denouncing animal tests and steering clear of animal-based ingredients, Aveda has shown that when it comes to the Aveda Mission, the company truly ‘walks its talk.'”